FRIDAY DATA CHATS (a part of Data Dialogues)

David is the current director of basketball analytics for the Boston Celtics. The director helps lead in telling the story in the most accurate way, using advanced analysis, with an important focus on matching that storytelling to the medium. From the beginning of his time at Duke, David was introduced to statistical computing and various methods. He would reinforce his learning by finding applications in sports. As he developed those skills, he got the opportunity to work for the Celtics remotely as a statistical intern. By the time David finished his PhD, his relationship with the team had progressed to the point that he was offered a full-time position. The Boston Celtics, based in Boston, MA, are a professional basketball team that plays in the National Basketball Association's (NBA) Eastern Conference Atlantic Division. One of the NBA's original franchises, the Celtics hold more titles than any other team in the league with 17 World Championship banners hanging in the rafters at the team's arena, the TD Garden.